What personal information we use
We will process personal information about you from a variety of sources, including information we collect from you directly (e.g. when you contact us) and information we collect about you from other sources, for example, property agents, referral agents, list brokers and credit reference agencies.
The kind of information we may process about you will vary depending on your relationship with us. Initially we may collect your name, contact number and email address, and information about the nature of your enquiry. If you are a tenant of ours, a visitor, supplier, shareholder or member of the public we may collect and process the following:
We do not process any special categories of personal information (for example, data relating to health, race, ethnicity, politics, trade union membership, sex life, sexual orientation, genetics, biometrics).
Our website may contain links to other third-party websites. If you follow a link to any of those third-party websites, they will have their own privacy policies. Please check these policies before you submit any personal data.
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Cookies remember your computer or smartphone browser when you next visit, what pages you’ve viewed and any account preferences. We analyse this information to help us understand how people use the Site and how we can improve it. This is undertaken via Google Analytics a web analytics service provided by Google, Inc. (‘Google’). Google will use this information to evaluate website activity and internet usage. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
You have the right to choose whether or not to accept cookies used for certain purposes, by using your browser settings. However, cookies are an important part of how our Site operates, and if you choose to refuse or remove cookies, this could affect the availability and functionality of the Site.
How we use your personal information and our legal basis
We will only process your personal information where we have a lawful basis to do so. In most cases we will process your personal data because it is necessary for the performance of a contract with you (or to take steps to entering into a contract with you) i.e. entering into a tenancy agreement or renewing your lease.
We may also process your personal data where it is necessary to comply with our legal obligations or for the purposes of our legitimate interests.
We have expanded upon these legal bases below:
We will only keep your personal data as long as it is necessary to support our relationship with you, to meet our legal obligations and support the purposes set out above. If there is any information that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to prevent any further processing or use of the data.
People who may process your personal information in support of our business
Your personal information will be received and processed by our own employees, agents and other members of our Group. We may also disclose your personal information to other third parties, such as:
When we share your personal information with other parties, we will ensure contracts are in place that impose strict data sharing requirements.
In the event that we make changes to our Group structure, for example a re-organisation, sale or merger we may transfer your personal data to certain parties involved in that process.
Transfers outside the European Economic Area
In limited circumstances, your personal data may be accessed, transferred, and/or stored, outside the European Economic Area (EEA). Third parties will only process your personal information on our instructions and subject to an agreement that any personal information transferred will receive an adequate level of protection as required by UK data protection law.
We will ensure that appropriate safeguards are in place prior to any transfer of your data.
Keeping your personal information secure
We have a range of technical and organisational measures to help ensure your personal information is used responsibly and to help keep it safe and secure. We also take steps to ensure any third party that provides services to us also take steps to protect any personal information they process on our behalf.